The announcement marks the 4th annual Slow Art Day and debuts a new website and logo.
NEW YORK, NY, February 27, 2012 – Slow Art Day, the international grassroots movement, announced that April 28, 2012 will be the fourth annual Slow Art Day and that 50 events have already been planned around the world. Organizers expect many additional events to be created by April 28, 2012. The announcement marks not only the continuation of the growing movement, but the debut of a new website and logo.
Since its founding in 2009, Slow Art Day has grown from a single event held at the Museum of Modern Art in New York City to more than 90 events on every continent in 2011. “Slow Art Day has grown so quickly because it is a powerful and simple way to experience art,” says founder Phil Terry, CEO of the experience design firm Creative Good.
Slow Art Day was created as a grassroots movement to empower museum visitors to change their museum experience. Unlike the standard 8-second view, Slow Art Day participants are asked to spend an hour or more looking at just five pieces of art.
The new turtle logo is used to convey the concept of slowing down, the global nature of the movement, and the love for art via a color palette inspired by the 1889 Vincent Van Gogh painting, “Self-Portrait with Bandaged Ear and Pipe.” The website is designed to support thousands of simultaneous events around the world.
The new website can be found at www.slowartday.com and features the new logo prominently along with additional information about Slow Art Day 2012.
About Slow Art Day
Slow Art Day is an all-volunteer, self-organized, annual global event that aims to transform the art viewing experience. One day each year – April 28 in 2012 – people all over the world visit local museums and galleries to look at five pieces of art for over an hour or more. After their individual slow viewing, participants meet together to talk about their experience. Volunteer hosts organize the local events using the tools and support available at the Slow Art Day website. Museums and galleries are invited to host Slow Art Day with no requirement to become official sponsors. In many cases, unaffiliated volunteer hosts choose the museum and the art and communicate directly with the pre-registered participants.
Contact: Kristine Gardner