Mindful Slow Art Sells Out at SFM0MA

For Slow Art Day 2019, Michelle Nye, Manager of Gallery Programs at the San Francisco Museum of Modern Art, brought in Claudia L’Amoreaux of Mindful Digital Life to lead the day.

Nye selected selected 5 artists for the event: Apexer, Deladier AlmediaDavid BeckerRobert Larson, and Emma Webster.

Participants looked for 10 minutes at each artwork and then had a group discussion about the experience (and a light lunch). The museum sold special tickets for Slow Art Day at $10 each (including the food) and sold out the event.

L’Amoreaux wrote about a common part of the Slow Art Day experience – the surprising nature of slow time and of focused looking.

When everyone started, I think we were all thinking 10 minutes was an impossible eternity to look at one piece of art. But afterwards, many of us shared how quickly the 10 minutes passed and how surprised we were by what we noticed, especially with pieces we weren’t especially attracted to.

Claudia L’Amoreaux

Phil

P.S. We are planning a webinar with Nye and L’Amoreaux to discuss the design of their event. More on that soon.