Florence County Museum: Discovering Confidence Through Observation

Florence County Museum in Florence, South Carolina, held its third Slow Art Day on April 5, 2025, continuing its tradition of encouraging thoughtful art engagement. Facilitated by Uschi Jeffcoat, Curator of Education & Community Engagement, the museum offered structured, guided slow-looking at artworks by William H. Johnson, featured in the exhibit Fighters for Freedom: William H. Johnson Picturing Justice, which was organized by the Smithsonian American Art Museum and supported by Art Bridges.

Guests thoughtfully engage in slow-looking during the event. Photo courtesy of Florence County Museum.

Participants visited the Focus Gallery on the second floor, where they engaged in a silent observation exercise for 5-10 minutes, thoughtfully guided by reflection prompts provided by the museum (view the file below). These prompts encouraged visitors to deeply consider elements such as their initial visual impressions, color observations, medium and techniques, and personal connections to the artworks. Questions posed included, “Where did your eye go first and why?” and “What would you ask the artist about this painting?”

Guests thoughtfully engage in slow-looking during the event. Photo courtesy of Florence County Museum.

The calm and supportive environment facilitated by these reflective strategies allowed attendees to comfortably share insights and discuss the deeper meanings discovered in William H. Johnson’s vivid portrayals of African American life from the 1930s and 1940s. Visitors noted that this structured approach significantly improved their confidence in independently engaging with art, positively enhancing their overall museum experience.

Florence County Museum’s ongoing commitment to Slow Art Day continues to inspire visitors, and we look forward to their participation in Slow Art Day 2026!

– Ashley, Johanna, Jessica Jane, and Phyl

P.S. Stay connected with Florence County Museum on Instagram and Facebook.

The Florence County Museum Leads the Way

For their second Slow Art Day, The Florence County Museum in South Carolina invited visitors to take a slow look at several artworks by local artist William H. Johnson (born 1901), featuring scenes of the everyday life of African Americans during the 1930s and 1940s.

On the day, all visitors were offered a printed slow looking guide (see below) and a Slow Art Day button when entering the museum. Visitors could choose between walking around on their own or taking part in a guided group tour, which were available throughout opening hours 10am-5pm. Refreshments were available in the afternoon (nice touch!).

Here’s the guide:

The Florence County Museum did a great job with their Slow Art Day – a simple effective printed guide, a lovely button, focus on one artist, a choice between a formal tour and self-guided reflection, and, finally, even refreshments.

What an effective holistic approach to the day.

Other museums and galleries may want to consider copying their design (or at least their guide).

The Florence County Museum is leading the way in celebrating Slow Art Day and we look forward to what they come up with for Slow Art Day 2024 (registration is open!)

-Johanna, Phyl, Ashley, and Jessica Jane

PS. Stay up to date with the Florence County Museum’s news and exhibitions through their Instagram and Facebook pages.