For their first Slow Art Day The TarraWarra Museum of Art in Melbourne, Australia featured two very different artworks by Australian women artists: ‘Club Colours’ by Rosalie Gascoigne, and ‘He’ll Be My Mirror’ by Jenny Watson.
To promote the event, Elisabeth Alexander, Marketing and Events Coordinator, created a short teaser ‘slow zoom’ video of ‘He’ll Be My Mirror’, and posted image stories on Instagram and Facebook.
On April 4, participants were directed to a dedicated Slow Art Day page on the Museum’s website to look slowly at full-size images of the two paintings. Shannon Lyons, Education Coordinator, then led an online discussion via the Museum’s social media channels, where participants were encouraged to share thoughts about the artworks and their slow looking experience.
Shannon Lyons shared with us her surprise at how well it went:
From an educator’s perspective, it was interesting to see how willing people were to both delve deeper and give voice to their wonderings online. They actively questioned why aspects of the artworks appeared the way that they did, and why particular elements of the artworks seemed to dominate, hold or demand attention far more than others.Shannon Lyons
Their first Slow Art Day was a success, with over 5000 impressions and 100+ post engagements across Instagram and Facebook. Further, the average time spent on their dedicated webpage was 6 minutes – dramatically higher than the average time of under a minute for other pages on the site.
The TarraWarra Museum of Art had originally planned to host their first Slow Art Day in-person featuring their newly opened exhibition ‘Making Her Mark: Selected Works from the Collection‘, however Lyons and Alexander had to quickly re-imagine it as a virtual experience due to Covid19.
The whole Slow Art Day team has been impressed with what Elisabeth and Shannon were able to produce – given that it was not only their first Slow Art Day but, of course, also since the pandemic forced a last minute change of plans. We look forward to what they create for Slow Art Day 2021.