Frost Celebrates Its 10th Slow Art Day

It’s going to be another great Slow Art Day this April 15, 2023. More museums continue to register including our first in South Korea.

And I’m proud to share that the Patricia & Phillip Frost Art Museum, a Smithsonian Affiliate and one of the largest academic art museums in South Florida, is celebrating its 10th Slow Art Day this year, which, in addition to being great for the slow looking movement, holds a special resonance for the museum and its staff.

The Frost’s first Slow Art Day was planned by then-docent and longtime museum supporter, Helena Venero. She was dedicated to art education and provided great support to Miriam Machado, who was (and remains) the Director of Education. In fact, Venero helped Machado launch their first docent program.

In 2013, Venero led the planning of their inaugural Slow Art Day. Venero did a great job and everything was set, and then in the early morning of April 27, 2013 (i.e., the morning of that year’s Slow Art Day) Machado received a terrible phone call. Venero had just suffered a massive heart attack and passed away.

As you can imagine, the whole museum was in shock and deeply saddened.

In commemoration of Helena Venero’s commitment to the museum, her family created an endowment to fund Slow Art Day (and other educational programs) in perpetuity. The Venero Endowment has allowed the museum to host interesting Slow Art Day events for ten straight years (and for many more years to come), as well as to amplify their ability to reach underserved students with a variety of programs.

Machado remains connected to the Venero family, and keeps them updated on the projects and programs their endowment supports. “I will be eternally grateful to Helena, to her family, and to their passion for education and the arts,” Machado said.

Let’s all thank Helena Venero – and the Venero family – and the many other volunteers around the world who have helped turn Slow Art Day into a global phenomenon.

Hope you have a GOOD and Slow Art Day 2023.



P.S. If you need any of the host tools – logo for use in your print or digital efforts, and all of the past reports with their many tools, tips, and inspiring approaches – then go to the host tools section of our Slow Art Day website.

Slow Art, Fast City

Slow Art Fast City from Raw Footage Films on Vimeo.

Beyond slow looking we had no rules. We weren’t looking for anything, we didn’t have to like what we saw, there would be no wrong way to look or right way either.

See video coverage of founder Phil Terry’s 2013 Slow Art Day event embedded above from Raw Footage Films. Phil’s event took place at the Brooklyn Museum with each participant viewing five works. Each viewer was eager to view these hand-selected works and discuss the experience afterwards.

The group felt gratified knowing that “while our conversation was specific and personal,” 270+ venues across the world were having their own “attentive and unmediated” conversations about art. As the fast-paced antics of New York City beckoned at the close of the event, the participants left gratified with a new awakening to the benefits of slow looking.

Feeling inspired?
Don’t forget it’s never too early to sign up as a host or to participate in a 2014 venue near you.

Was your Slow Art Day event similarly invigorating? Share your experiences below in the comments!

Thank you

Two days ago on Saturday, April 27 we celebrated Slow Art Day 2013 in 272 museums in 207 cites across six continents.

We – the volunteer team who runs Slow Art Day – have much to be thankful for.

I started Slow Art Day with four participants at the Museum of Modern Art in 2009. Four years later – and without any money invested at all – we have built a global movement with thousands of participants and hundreds of hosts.

How did Slow Art Day grow like this?

For me answering that question means acknowledging that we have just barely begun.

Even in the United States, with the largest economy in the world by far, only 23% of adults visit art museums each year. That means 77% stay away.

Why do so many people stay away from these important cultural institutions?

There are many varied and complex reasons but at Slow Art Day we believe that at least one reason is that many people do not feel welcome. This is true despite the genuine hard work and creativity that most museums put into welcoming the public.

I started Slow Art Day because I myself finally discovered that if I stood in front of a piece of art for an extended time that I saw much more and felt included in the art experience. Most importantly, I felt that way not because someone told me what to see or feel but because I included myself. If thousands, indeed millions, of people took the time to look slowly, then they might discover for themselves that they have the capacity to look at and participate fully in art.

The art on the walls and galleries of public institutions around the world is owned by all of humanity. This is our art. It is for us and by us. And Slow Art Day creates the possibility for millions of people to realize that simple but profound truth.

So, yes, we give thanks to the:

– 272 volunteer hosts around the world who created and ran their own powerful and unique events for Slow Art Day;

– 20 members of the global coordinating team, many of them art history college students, who brought their passion, creativity and energy to building Slow Art Day 2013;

– thousands of museums and galleries around the world who work so hard to make art available and whose staffs inspire us everyday;

– many thousands of artists who give their gifts to all of humanity;

– many, many thousands of people who took two hours on Saturday to look slowly and discover for themselves the joy of including themselves in this thing called art.

Thank you!

Phil Terry
Founder, Slow Art Day