For their second Slow Art Day, the Mississippi Museum of Art shared a slow-panning video of Vincent van Gogh’s “Daisies, Arles” (1888).
The video featured close-ups of the painting alongside commentary by Victoria Meek, Associate Curator for Family and Studio Programs. The painting is her favorite artwork from the Mississippi Museum of Art exhibition “Van Gogh, Monet, Degas and Their Times,” which was postponed due to the pandemic.
McKenzie Drake, Assistant Curator of Public Programs and Community Engagement, said that the video was well-received across social media, with 830+ views and likes on Instagram and Facebook.
One person posted a picture of roses as a thematic connection, and others praised our education staff for providing insightful interpretation of the work. We were pleased to have produced something that could allow our audience to take a closer look at one of the iconic works on view.
McKenzie Drake, Assistant Curator of Public Programs and Community Engagement
Following the positive feedback on the video, the Museum created a new “Mindful Art Moment” video series on their Facebook page, encouraging viewers to think differently about what they see in works of art.
At Slow Art Day HQ, we are excited to see the Museum build new programs based on the success of its Slow Art Day initiative. This is core to our mission: use the annual event to encourage museums to adopt year-round programming.
We look forward to seeing what the Mississippi Museum of Art has in store for Slow Art Day 2021.
During the spring 2020 Covid19 lockdown, the National Gallery in London began releasing 5-minute long art meditation videos on YouTube in order to promote mental wellbeing among the public.
Written by Christina Bradstreet, Courses and Events Programmer at the National Gallery, the meditation videos were produced at home by members of the gallery’s digital team and promoted across social media platforms.
So far, the slow looking video-series has included meditations on:
A true slow looking pioneer, Bradstreet is a powerful advocate at the National Gallery for slow programming throughout the year. When we asked her how she first became aware of the power of slow looking, she recalled how she felt as she walked home after attending her first mindfulness class:
“I felt acutely aware of the crunch of my footsteps on the gravel, the air on my skin, the bird song – and I thought, “wow! maybe mindfulness can really help us to savour the sensory details of paintings.”
Her positive experience inspired her to design a range of events at the gallery, such as finding wonder in familiar paintings like Van Gogh’s ‘The Sunflowers’, mindful looking, drawing sessions, and, during the lockdown, the above meditation videos.
The first two slow looking videos have been an enormous success, with an average of 16,000 hits each on Youtube, and a total of 260k hits and counting across the gallery’s social media platforms.
Viewers have also given strongly positive feedback:
“Well done. Please do more.”
“Fabulous meditation! Thank you so much for these slow looks.”
“Soul touching and relaxing with a new breath of freshness.”
“I’ve seen this painting many times but I never saw the hare, or the people at the side of the river [in Turner’s ‘Rain, Steam, and Speed’]. Thank you so much!”
Bradstreet also shared with us some thoughts on the design of these 5-minute videos:
Rather than simply offering a slow looking experience, I’m interested in choosing meditation techniques that connect with the paintings content or how it was painted, so that the art and the meditation enhance one another. For example, in the video on Rosa Bonheur’s The Horse Fair, I explore the theme of the commotion of the busy horse fair as a metaphor for the busy mind, and think about how we might stay mindful when the world is chaotic around us. Clearly, these themes can be taken much further in a longer meditation. However, we have kept these short, partly because many of our audience will be beginners at meditation, and partly because we don’t want to add to online fatigue!
The National Gallery has truly captured the essence of slow looking within these meditation videos, and I have loved incorporating the short art meditations into my own workday as a way to relax. I recommend that you do the same.
I and the whole Slow Art Day HQ team hope that these videos inspire more slow looking around the world. We can’t wait to see what Christina Bradstreet and the National Gallery in the UK design for Slow Art Day 2021.