Hermitage Museum Succeeds with Free Admission

The Hermitage Museum in Norfolk, VA saw a terrific turnout for their Slow Art Day in 2019. 50+ participants attended and enjoyed the art of slowing down.

To generate a strong turnout, they decided to offer free admission for Slow Art Day participants, and they also increased social media promotion.

Participants gave quite positive feedback including this visitor:

“I really enjoyed the concept, and taking the time to [slow down]… it forces you to really take in what you’re viewing.”

The museum looks forward to participating in Slow Art Day 2020.

Here’s a photo from the event below:

Ashley

Virginia MOCA Slow Art Day 2019

The Virginia Museum of Contemporary Art focused on key pieces in the exhibit, The Rest of History, which explores groups (minorities, women, etc.) that have been underrepresented in history. Slow Art Day also coincided with Military Family Appreciation Day at VirginiaMOCA so a number of families came and did slow looking together.

I never would have spent the time to look at these pieces and make the type of connections I did without this event.

– PARTICIPANT (A MOTHER OF A FAMILY OF FOUR)

Looking at oil on Mylar portraits from Charles Edward Williams. Photo copyright Jim Setzer.

Phil

Notes From Hosts: Mim Scalin

notesfromhosts

Greetings from Richmond, VA, USA

Slow Art Day 2014! I can’t wait.
I’ve got lots of people signed up (45), and have been keeping in touch with them on a regular basis. I hope they all show up!
It’s going to be an exciting event.
I’ve chosen 3 pieces from the 20th century galleries and 2 from an area under viewed for sure, sporting life, which is mainly British paintings ofhorse and dogs from the 1800s. 
Won’t people be surprised!
 
Instead of making buttons this year, I made labels on adhesive backed paper. 
 
Slow Art Day labels
 
I look forward to seeing everyone’s photos from the event.
 
Best wishes to all,
Mim Golub Scalin
volunteer host
Sign up to participate in this event here.